It is a horrible question to ask, but it is provoked by Ian Ayre's disgraceful attempts to vindicate the decision to retain the services of Suarez and the all too convenient request of Suarez that his fine be paid to the Hillsborough Families Support Group.
Does anybody really believe that this was Suarez's idea? Does anybody really believe Suarez cares about the victims of Hillsborough?
Some PR prat has suggested this as a way of mitigating the revulsion even Liverpool fans must feel for Suarez after his latest act of depravity. But if the fans swallow this, then they will be demeaning the memory of the Hillsborough victims themselves. Margaret Aspinall clearly has reservations given her statement that, "It is a nice gesture but it is a terrible thing under the circumstances".
What is terrible is the cynical way that Liverpool Football Club are seemingly seeking to exploit the dead. How convenient that within seven days of Thatcher's death this "gesture" should be made. It's no gesture, there's no sincerity involved, it is rancid cynicism and the club should be ashamed.
If Suarez really cares about the victims, let's see him pledge 50% of his salary throughout the remainder of his 4 year contract. 40% of that would go in tax anyway, so why not prove how much he really cares?
He won't of course. Why would he? He has no affection for Liverpool and no affection for the people of Liverpool. He is just a spoilt little shit with all the self control of a three year old.
What is desperately sad, however, is the depths that this once proud club is now prepared to plumb in its attempts to recover past glories. Should Juventus and Liverpool ever meet again, they could bill the game, "The Old Lady of Football versus The Shameless Whore."