So Becchio's agent Horacio Rossi has spelt it out. And sugared the pill a little for Leeds fans. He explained to Sky:
"Luciano is on a spectacular run of form at the moment and for that reason Leeds came to us at the moment that Europa League clubs declared their interest in Luciano."
"As the club had declared that they would not accept any offer in this transfer window, I proposed to them the idea of extending Luciano's contract with Leeds until 2017 so that Luciano could end his career at the club."
"But for a new contract, there has to be an improvement. The offer that they made to us was insufficient. We respect the club's efforts, but it isn't enough."
"Leeds is like a home for Luciano. He feels respect and love for the club's fans. He has the best intentions of staying. He was willing to give up a lot of money to stay at Leeds."
"Luciano has to think about his family. He has three children. He has to look for security for them. He is 29-years-old, not 25. He is only a footballer once."
"Leeds say that Luciano is the most expensive player in their squad. They said on their website that he is the player who earns most but I don't know if this is true. It doesn't seem right to me. I don't know what (El-Hadji) Diouf, or (Ross) McCormack earn."
So there you have it, for what it's worth. Luciano loves Leeds and the Leeds fans, but he loves money more. Or rather, he loves Leeds more but only if there is more money. And the Leeds Board love Luciano but only if that love doesn't cost them any more money. And Luciano loves his family but his family needs more money. And his family love Leeds but only if there is more money. And Luciano would love to stay at Leeds until the end of his career, but only if there is more money and Leeds would love to keep him, unless they are offered more money.
You see, Lennon and McCartney were wrong all along. Money can buy you love.
What do they call it in Italy? Filthy Lucreiano?