Leeds fans were moaning under Master Bates and Warnock but, strangely, seem to have swallowed the spin from GFH Capital and Nice Guy Brian, accepting a lack of ambition and financial commitment in return for climbing aboard the Feel Good Factor train, albeit the destination is probably nowhere.
With Forest recruiting no less than nine new players over the summer and now sniffing around Vaz Te, and QPR launching another spending splurge, with Austin already signed and with Parker and Defoe in the sights, Leeds have done next to no business over the summer. Yes Murphy, Hunt and Smith have arrived, but with an outlay of little more than a million, the once great Leeds have barely been at the transfer races and it seems as if McDermott will have to sell before he can buy again.
Never has the gap between the Prem and the Championship been greater. Little old Hull have captured Huddlestone, an England international, and have recruited a host of new players and Cardiff have broken their transfer record three times over the summer. Meanwhile Norwich have brought in seven players, spending the sort of money that would double the operating profits of Gulf Finance House.
It's all very well for Leeds fans to talk about gradual progress but there's not much point in making small steps when a Grand Canyon size chasm is opening beneath your feet. At some point you have to make a commitment and leap into the void, or accept that you will fall further and further behind clubs like Norwich, Hull and QPR.
That old saying, "You have to speculate to accumulate" has never been more true. McDermott has the basis of a decent team capable of pushing for the Prem but still needs two or three quality players to make it over the line. £10m would go a long way to transforming the club into live promotion candidates and that £10m would unlock the door to untold wealth. If GFH are genuine about "extracting value from existing assets" then surely they should make that financial commitment?