Not only has the Reverend hurled scorn upon the obscene spending of the Premiership clubs in the last transfer window, he has also climbed down from his pulpit to share with the faithful why Leeds didn't invest the comparatively paltry sum of 600k on a much needed winger.
As the good Reverend explained, the targeted player, Birmingham winger Chris Burke, is in the final year of his contract and so will be available free of charge in the summer. What would be the point, therefore, in squandering all that money now for somebody who won't cost you a bean in July 2014? And there is a certain logic in that argument for as long as you keep on the blinkers.
The problem, of course, is that Leeds fans want to see a push for promotion THIS season, not wait another 12 months in the hope that the Reverend's prayers for deliverance from the Championship might be answered in the next campaign. Let's look at it another way. If 600k opened up the possibility of playing in the Prem next season, and qualifying for TV and prize money of 60m even for the club finishing bottom, with parachute payments to follow, wouldn't that be a sensible investment?
If GFH Capital aren't willing to punt a paltry 600k to support the Reverend, what chance does the poor sod have of taking the club to the Promised Land?